United Center Unveils The 1901 Project: A Landmark Mixed-Use Development for Chicago’s West Side

Congratulations to the United Center Joint Venture and the Reinsdorf and Wirtz families on unveiling plans for The 1901 Project — a significant private investment for Chicago’s West Side. The project includes mixed-use development with housing, retail, a 6,000-seat capacity theater-style music hall, hotel, and a one-of-a-kind elevated public park surrounding the iconic home to the Chicago Bulls and Blackhawks. HR&A Advisors was proud to collaborate with the United Center and RIOS to provide real estate advisory services and economic impact analysis for the project.

The 1901 Project will leverage the energy, visitation, and brand of the United Center to transform a sea of parking lots into Chicago’s next great neighborhood. HR&A’s analysis indicates that at the project’s maximum potential, the investment will produce an estimated $4.5 billion in stabilized annual economic impact across the region from the new neighborhood and United Center. In addition to thousands of construction jobs to build the development, once complete, the project is estimated to spur around 12,000 permanent jobs at the site and across the region, providing economic opportunity for Chicago’s West Side community, as well as more than $100 million in stabilized annual tax revenue for the City of Chicago, Cook County, and State of Illinois.

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